Purebase Shade and Soil Advantage® Ready for the North American Market

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IONE, CA– (January 10, 2017) – Purebase Corporation (OTCQB: PUBC), a public company whose focus is on delivering high quality sustainable organic mineral products for the agricultural sector, announces that it is ready with two new offerings this spring for farmers in Central and North America.
The advent of climate change ushers in new challenges for the agricultural community. The availability of usable water and the increase in higher temperatures present a challenge for farmers who look for help in the form of environmentally responsible soil amendment solutions and organic plant shade options to reduce water usage and prevent crop sun damage, while continuing to produce higher yields and quality products. Purebase Shade Advantage and Purebase Soil Advantage are products that were born from this need.
Purebase has been fully engaged with field testing its Shade Advantage® product in both the Northern and Southern Hemispheres. Purebase Shade Advantage® is a registered organic crop protectant derived from naturally occurring kaolin clay that is extracted and processed at the Ione California facility. This product provides protection from sun scalding on leaves and fruit. It can be utilized in vineyards, orchards and most row crops. Purebase Shade Advantage® has been proven to reduce physiological damages caused by heat stress on plants, during high temperatures, and can increase chill hour during dormancy for those crops in cultivated areas under pressure due to rising temperatures during winter.
The researchers at Purebase have also been working on a product that responds to a host of soil deficiencies. Purebase Soil Advantage is an agricultural mineral product that has obtained organic product registration in the states of California and Washington.
Purebase Soil Advantage begins working immediately, providing valuable potassium that other products containing elemental sulfur don’t. It improves soil moisture holding capacity and aggregation which is an important attribute in helping manage water issues. The product also mitigates sodium from soils and water as well. It can reduce high pH to make nutrients more readily available to plants. It provides Calcium to improve soil flocculation and plant nutritional needs. It increases bioavailability of soil micronutrients. It increases soil buffering capacity (CEC and AEC) and increase carbon sequestration. It is a nutrient source for microbes. It increases soil gas exchange and soil aeration, mitigates water ponding and runoff, and it reduces soil compactness.

Purebase confirms that work is underway to produce a variety of custom blends organic products that are designed to meet the needs of specific crops. Additional news on this effort will be made public as results are validated and products are registered.
Scott Dockter, CEO of Purebase Corporation stated;
“The Purebase Team is committed to being an industry leader in providing growers organic solutions that meet their specific crop requirements. Developing these products takes time and attention to details in getting it right. This has been a concerted effort, and we are now beginning to see results of our efforts.”
Further information regarding the work being done by Purebase will be reported in future press releases and on the Purebase website www.purebase.com

About Purebase (OTCBBQB: PUBC)
Purebase is a diversified, natural and industrial mineral resource company providing solutions to the agriculture industry. Purebase acquires, develops, and commercializes industrial and natural mineral deposits to service the agriculture industry, both domestically and internationally. Purebase provides soil amendments that will be used within the agriculture industry.

Safe Harbor
This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Purebase Corporation and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Company’s Form 10-K filed March 14, 2016 and 10-Q’s filed April 19, 2016, July 15, 2016, and October 21, 2016as well as other reports filed with Securities and Exchange Commission which are available at http://www.sec.gov/ as well as the Company’s web site at http://www.purebase.com/. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Purebase Corp. (OTCQB: PUBC) Update Letter to Shareholders

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Purebase Corporation, (the “Company”) (OTCQB: PUBC) is a diversified, natural minerals company providing solutions to a wide range of markets, including the agriculture and construction markets.

Mr. A. Scott Dockter, Purebase’ CEO, First Quarter 2015 Update Letter to Shareholders.

Dear Shareholders:

First Quarter 2015 has been a very eventful quarter for your company. We have been hard at work developing the agriculture side of our business, and I will report later, on the build and construction divisions of the Company.

Sales and Marketing
We are currently working with many domestic and multi-national companies in the agriculture industry. We are currently conducting field testing of our agricultural supplements with a variety of growers, for a variety of crops. In Q1 2015, we sent samples of our Purebase(TM) products to 15 farms in the United States, and to additional locations around the world. We are excited with the results reported back to us. We look forward to being able to publish these reports and white papers in the near future to help us expand our presence and introduce Purebase(TM) solutions to agricultural markets around the world. The Purebase(TM) family of products are fitting into the segments of sustainable farming, and carbon sequestration, proving equally effective and efficient in both organic and conventional crop growing. With our added emphasis on drought mitigation programs, we are well positioned for future growth through demand for our new, effective and price competitive products.

Human Resources
We are looking to broaden our relationships with industry specialists in the fields of agriculture, professional turf, nursery and landscape, to expand our team, and further enhance our product development.

Research and Development
Our research and development efforts have surpassed our expectations. The unique substrates that comprise the backbone of our products are showing good pH management, drought condition mitigation, efficient nutrient and micronutrient delivery, and soil decompaction and reclamation. We are currently offering solutions for organic and conventional growers, in a wide variety of soil and climatic conditions that will improve both yields and nutritional values, and do so in an economically competitive manner, consistent with the environmental stewardship that we strive for as Purebase(TM).

Strategic Relationships
We are exploring relationships with international distributors and world leading growers, to repeat the same business metrics we are completing here at home in the United States. Through the process of validating, certifying, registration, laboratory and field testing our products we aim to meet the needs of potential customers. We believe our proximity to both key agricultural markets in the U.S. and our advantageous location near ports for international shipping will help make Purebase a highly sought after partner and supplier in the world agricultural markets.

Financing
The Company received a positive reaction to its current private financing endeavors and will update our shareholders after we complete this round of financing, which we expect to be no later than the end of May.

Mergers and Acquisitions
Currently, we are reviewing a list of acquisition opportunities to advance our natural resource base, enhance product lines and industry solutions. Based on this review we anticipate potential acquisitions in the future.

A bright future
The Board is implementing the current business plan to grow Purebase(TM), generate revenues and increase the Company’s value. As we proceed in 2015 with experienced leadership, a strong team, and great products to sell, I know for Purebase, the best is yet to come.

A. Scott Dockter
CEO

About Purebase
Purebase acquires, explores, develops, and commercializes natural and industrial mineral deposits to service the agricultural and construction industries, domestically in the US and internationally. Within the agriculture industry Purebase provides soil amendment solutions that may be used by both large farming operations and retail consumers. Within the construction industry Purebase provides Supplementary Cementitious Material (SCM), a solution that may be used in large infrastructure development projects for government, commercial industries and residential buildings. For additional information, samples of our products, or to place an order, please visit www.purebase.com.

Safe Harbor
This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Purebase Corporation and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Company’s Form 10-K filed March 16, 2015 and 10-Q filed April 20, 2015, as well as other reports filed with Securities and Exchange Commission which are available at http://www.sec.gov/ as well as the Company’s web site at http://www.purebase.com. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Contact Information
Mr. A. Scott Dockter
CEO | Director
(530) 676-7873