Purebase Shade and Soil Advantage® Ready for the North American Market

IONE, CA– (January 10, 2017) – Purebase Corporation (OTCQB: PUBC), a public company whose focus is on delivering high quality sustainable organic mineral products for the agricultural sector, announces that it is ready with two new offerings this spring for farmers in Central and North America.
The advent of climate change ushers in new challenges for the agricultural community. The availability of usable water and the increase in higher temperatures present a challenge for farmers who look for help in the form of environmentally responsible soil amendment solutions and organic plant shade options to reduce water usage and prevent crop sun damage, while continuing to produce higher yields and quality products. Purebase Shade Advantage and Purebase Soil Advantage are products that were born from this need.
Purebase has been fully engaged with field testing its Shade Advantage® product in both the Northern and Southern Hemispheres. Purebase Shade Advantage® is a registered organic crop protectant derived from naturally occurring kaolin clay that is extracted and processed at the Ione California facility. This product provides protection from sun scalding on leaves and fruit. It can be utilized in vineyards, orchards and most row crops. Purebase Shade Advantage® has been proven to reduce physiological damages caused by heat stress on plants, during high temperatures, and can increase chill hour during dormancy for those crops in cultivated areas under pressure due to rising temperatures during winter.
The researchers at Purebase have also been working on a product that responds to a host of soil deficiencies. Purebase Soil Advantage is an agricultural mineral product that has obtained organic product registration in the states of California and Washington.
Purebase Soil Advantage begins working immediately, providing valuable potassium that other products containing elemental sulfur don’t. It improves soil moisture holding capacity and aggregation which is an important attribute in helping manage water issues. The product also mitigates sodium from soils and water as well. It can reduce high pH to make nutrients more readily available to plants. It provides Calcium to improve soil flocculation and plant nutritional needs. It increases bioavailability of soil micronutrients. It increases soil buffering capacity (CEC and AEC) and increase carbon sequestration. It is a nutrient source for microbes. It increases soil gas exchange and soil aeration, mitigates water ponding and runoff, and it reduces soil compactness.

Purebase confirms that work is underway to produce a variety of custom blends organic products that are designed to meet the needs of specific crops. Additional news on this effort will be made public as results are validated and products are registered.
Scott Dockter, CEO of Purebase Corporation stated;
“The Purebase Team is committed to being an industry leader in providing growers organic solutions that meet their specific crop requirements. Developing these products takes time and attention to details in getting it right. This has been a concerted effort, and we are now beginning to see results of our efforts.”
Further information regarding the work being done by Purebase will be reported in future press releases and on the Purebase website www.purebase.com

About Purebase (OTCBBQB: PUBC)
Purebase is a diversified, natural and industrial mineral resource company providing solutions to the agriculture industry. Purebase acquires, develops, and commercializes industrial and natural mineral deposits to service the agriculture industry, both domestically and internationally. Purebase provides soil amendments that will be used within the agriculture industry.

Safe Harbor
This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Purebase Corporation and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Company’s Form 10-K filed March 14, 2016 and 10-Q’s filed April 19, 2016, July 15, 2016, and October 21, 2016as well as other reports filed with Securities and Exchange Commission which are available at http://www.sec.gov/ as well as the Company’s web site at http://www.purebase.com/. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

News Uncategorized